Archive for the ‘strategy’ tag
about marketing management
About Marketing Management?
I study in college, my question is the marketing and listened to my teachers aware in the book is back 30years_ 50. Who can tell me the latest information on my topic. Thank you very much
today its online … I do not see but the knowledge of books is useless …. DONT theories change anything if the marketing has begun with 4P still exist, but the execution of work is changing … then the implementation There are no examples of these examples the change … read a case study from the Harvard Business Review or similar guidance implementations on mordern
Marketing Management-2
|
|
Brand Failures $13.45 “This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book.” — Anthony Di Benedetto, Professor of Ma… |
|
|
Social Media and Marketing in China (Paperback) $16.31 The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to p… |
|
|
Strategic Value Management (Hardcover) $60.14 Innovative strategic management solutions for today`s market Strategic Value Management addresses common problems among business managers and other professionals involved in thinking about developing and managing organizations. In it… |
|
|
War in the Boardroom (Hardcover) $17.63 Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for today`s globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods. |
|
|
The Art of Risk Management $60.14 Learn about today`s hottest new risk management toolsOne of the hottest areas of finance today, alternative risk transfer, or ART, refers to the use of various insurance products to manage market, credit, operational, legal, environmental, and |
|
|
Distribution Channels (Hardcover) $59.26 Distribution represents about 50% of the activities of almost every industry and is critical to a company`s success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, cre… |
|
|
Employee Research $30.06 As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It… |
|
|
Active Beta Strategies (Hardcover) $36.1 An informative guide offering new and innovative ways to think about active management and investing ActiveBeta Indexes presents exciting new research that shows how above-market returns can be achieved in a low-cost, transparent, and ef… |
|
|
Bounded Rationality in Decision-making (Paperback) $89.28 Challenging standard economic models, this book shows how farmers tend to use cognitive shortcuts and how professional pride frequently trumps profit considerations when farmers make decisions about fertilizers and other types of decisions. T… |
|
|
Early Warning $22.7 The author presents his externally oriented business strategy in which managers analyze their industry environments using “competitive intelligence” to develop “early warnings” about emerging structures. The system is based on combining risk identifica… |
|
|
The Competition Paradigm $28.66 The mythology and rhetoric of perfect competition (aka the “free market”) dominates much of American thinking about economics and has bled into numerous conceptions of individual and social life. Rosenau (management and policy science, U. of Texas at … |
|
|
Heartselling (Paperback) $11.41 Heartselling is about selling from your heart and with your heart.  It describes the paradigm shift from push marketing to pull marketing.  Customers actively avoid pushy marketing and sales approaches and demand more f… |
|
|
Marketing Calculator (Paperback) $24.08 This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge.  It demystifies how marketers can significantly improve their measurement and management infras… |
|
|
Agency Mania (Hardcover) $16.31 “The Director of Global Agency Strategy & Management at Mircrosoft Corporation advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adop… |
|
|
Fish $14.78 This concise guide for enlightened management is written as a parable about a manager of a dysfunctional department who looks literally across the street–to a fish market–and finds ways to motivate the workforce by establishing a supportive and … |
|
|
Fish (Spanish Edition) $11.54 This concise guide for enlightened management is written as a parable about a manager of a dysfunctional department who looks literally across the street–to a fish market–and finds ways to motivate the workforce by establishing a supportive and … |
|
|
The Gone Fishin` Portfolio (Hardcover) $18.27 In this balanced and enlightening guide to investing, Alexander Green presents a wealth of information about the market and about managing our money. Green has a track record of success as Investment Director of the Oxford Club, and here he offers an e… |
|
|
Trading Tools and Tactics (Hardcover) $41.22 A practical trading guide that focuses on price movement without the endless selection of indicators that attempt to determine the direction of those price movements Successful trading is not only about identifying price moves, but also abo… |
|
|
Positioning $17.61 “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning….”—David Bohnett, Cha… |
|
|
Lincoln Speaks to Leaders (Paperback) $15.43 What if you could get leadership advice directly from the man universally recognized as one of America`s most admired presidents, Abraham Lincoln himself? And then what if you could hear from a well-known contemporary marketplace leader about… |
|
|
Crazybusy $10.07 The best-selling author of Delivered from Distraction offers advice to those who are stressed out by today`s fast-paced society, presenting time management strategies and lifestyle changes that can change a frantic lifestyle into a productive a… |
|
|
Brand Aid $16.31 BRAND AID gathers all kinds of information about turning a company brand into something larger–into a consumer symbol. VanAuken, former brand manager at Hallmark, draws on his experience to provide readers with a complete resource for cultivating… |
|
|
Ripe (Hardcover) $18.77 “Presents information about how to prepare a privately held business for a sale, and how to conduct the selling process for optimal profit”–Provided by publisher. |
|
|
The Art and Science of 360 Degree Feedback (Hardcover) $42.94 More and more organizations are using 360-degree feedback to provide an opportunity to talk about key changes. This second edition of the best-selling book includes research and information that more accurately reflects who is using 360-degree feedback… |
|
|
Say It Right the First Time $13.09 Get what you want at work the first time and every timeBeing a business professional is all about managing, motivating, and leading, or, in other words, getting people to do what you want. And, far and away, the most important t |
|
|
The Rules of Attraction (Paperback) $13.33 Traditional marketing pushes people away! Learn the art of attraction. Entrepreneurs, business owners and marketing managers across all industries are learning the hard way that the platitudes they`ve read or heard about attraction-based mark… |
|
|
The Gone Fishin` Portfolio (Paperback) $11.41 In this balanced and enlightening guide to investing, Alexander Green presents a wealth of information about the market and about managing our money. Green has a track record of success as Investment Director of the Oxford Club, and here he offers an e… |
|
|
The Five Futures Glasses (Hardcover) $38.92 This is an inspiring, and practical book about seeing more of the future markets than the competitors. It is the first comprehensive model for analyzing and managing the future systematically and effectively. The five futures glasses and the “Eltv… |